wawa biik is set for tourism growth!

Big things are happening for First Peoples tourism in Victoria – and wawa biik is right at the heart of it.

Last week, Steve Dimopoulos MP, Minister for Tourism, Sport and Major Events, launched the First Peoples Tourism Plan 2025–2030. This bold plan recognises the growing desire for authentic cultural experiences and the power of First Peoples to lead their own tourism journeys. It’s about ensuring Traditional Owners share in the $39.2 billion tourism sector while sharing stories, knowledge, and perspectives that connect people more deeply to Country.

For wawa biik, the momentum is building. We’re excited to have received State Government funding through the First Peoples Industry Strengthening Program. This support will help us shape our very first tourism strategy – and bring to life our inaugural Taungurung Festival in 2026. Make sure you’re signed up to our newsletter so you don’t miss these milestones!

Change is also happening locally. The new Goulburn Region Visitor Economy Partnership (VEP) has been created to guide tourism across Mitchell, Strathbogie and Shepparton shires. The VEP is committed to balancing growth with care for Country, Culture and community – and we’re proud that Bonnie Cavanagh, COO of the Taungurung Land and Waters Council, is a voice at the table. Her leadership will ensure Taungurung values, knowledge, and priorities are woven into the region’s tourism future.

Beyond our region, wawa biik is part of a powerful alliance of First Peoples tourism representatives. This group is redefining what success looks like: not competition, but collaboration. Not individual gain, but collective strength. Together, we’re telling a bigger story – one of resilience, renewal, and cultural pride – that First Peoples tourism is bringing to life across Victoria.

And here’s where you come in. Supporting wawa biik doesn’t have to mean dollars. You can:
Share our experiences through your newsletters, websites, or socials.
Repost our updates.
Encourage your guests, friends and networks to join us on Country.
Every small action helps grow a movement that celebrates Taungurung Culture and ensures First Peoples voices are strong in tourism.
The future is bright – and we can’t wait to walk this path with you.